"APITA" is a composition of the Italian, apice (pioneer) and tasca (pocket), meaning "prophet's pocket". APITA's concept is to create a shop which is like a pocket fully stuffed with the latest and trendiest news, and being so, APITA is aimed to provide the best ideas of leading to a quality life.

Embedded in its unique concept, APITA's logo is a breakthrough design. The central idea of the triangular image comes from APITA's A, which implies "the First" and "the Best". Initialing the 26 alphabets, A characterizes the setting off of APITA by itself, while implicitly represents the sharpness and modernism of APITA. It also shows the 3 elements of APITA's concept: New GMA, Center Censore Terminal and Culture. Added by the harmonious mix of APITA yellow and APITA grey, which manifests glamour and dynamism irrespectively, the metropolitan image of APITA is thus enforced"